The chain restaurant racket is a cutthroat business. Companies will do practically anything to get butts in the booths. And it looks like Applebee’s has a leg up on the competition with a new promotion: Long Island Iced Teas for just one dollar.
The promotion only lasts through December, so get on it while you still have brain cells. As part of the promotion, Applebee’s has even begun referring to Long Island Iced Teas as “L.I.T’s.” As in, “Hey bartender! Get me another L.I.T. because I haven’t spoken with my father in nine years!” (For example.)
As Applebee’s Vice President of Beverage Innovation Patrick Kirk said in a press release, ““The Dollar L.I.T. is kind to your pocket book and a great drink to share with old friends and new ones this holiday season.”
“And yes, ‘Vice President of Beverage Innovation’ is my real job title,” he could have added, because we were all thinking it.
If you’ve never had a Long Island Iced Tea, it consists of equal parts vodka, tequila, light rum, triple sec, and gin, with 1 and 1/2 parts sweet and sour mix and cola, to give it the tea coloring. It was invented when Satan bet a young bartender that he couldn’t get people to drink a glass of five very different kinds of booze. Or, if you want to believe the OFFICIAL story, they were invented in 1972 by Long Island bartender Robert “Rosebud” Butt, during a contest to make a new cocktail with triple sec.
It might seem like throwing a bunch of booze into a glass and charging people a dollar for it is a simple endeavor, but as Applebee’s learned this earlier this year, it’s anything but. Back in October, the restaurant offered a $1 margarita special called the “Dollarita.” Then, a whistleblowing bartender posted a video of himself making the drink to show how watered-down it was.
“The dollarita is literally 1 part cheap tequila, 1 part cheap marg mix, 3 parts tap water. We go through 12 gallons of this swill a day,” the bartender wrote in a caption for the video. “If ‘the dollarita’ is your life,’ you’re an animal who can’t taste things.”
Applebee’s contends that the bartender was not using the official company recipe, which calls for no water, and was forced to remind its franchisees to make the drinks good and stiff.
But it appears the public has forgiven Applebee’s over Dollarita-gate. On Twitter, news of the Dollar L.I.T. special had people Tweeting from the rooftops.
$1 Long Island Iced Tea’s @Applebees for the month of December?! It’s the gift that keeps on giving!???
— Victoria Mikulec (@VictoriaMikulec) November 29, 2017
$1 LONG ISLANDS AT APPLEBEES THE ENTIRE MONTH OF DECEMBER RT 2 SAVE A LIFE
— hallie marie (@Hallie_W2018) November 27, 2017
If someone could take me to the US so we can go to Applebees and take advantage of their $1 Long Island Ice Teas that’d be much appreciated. Thanks.
— Carly Mac (@Earthtocarly) November 30, 2017
$1 Long Islands coming to Applebees all December pic.twitter.com/Q4j0Nb6aV9
— Abbie Rossman (@gailrossman) November 30, 2017
Applebee’s. $1 Long Island Iced Tea. All December. Good luck world.
— Chet Miller (@thechetmiller) November 30, 2017
— Paul Volpe (@pvolpe) November 30, 2017
If the Dollar L.I.T. promotion is successful, you can bet there will be more dollar drink specials in the future. The company may even change its slogan to, “Applebee’s: We Won’t Stop ‘Til You’re So Drunk You Use A Public Water Fountain As A Bidet.”