Mattel has gotten a lot of flack for their line of Barbies over the years – generally for their appearance and proportions, which are literally unattainable by a human female – but this past week, it seems they have gotten something right.
They’re releasing a line of “Sheroes” and “Inspiring Women” dolls, 17 of them in all.
The “Sheroes” line is filled with contemporary female role models that will inspire a new generation of girls. It includes African-American ballerina Misty Copeland, the first Muslim-American Olympic athlete to compete in a hijab (Ibtihaj Muhammad), model Ashley Graham, gymnast Gabby Douglas, Hollywood directors Patty Jenkins and Ava DuVernay, Bindi Irwin, boxer Nicola Adams, and Olympic gold medalist Chloe Kim.
It’s quite a lineup!
The “Inspiring Women” dolls celebrate notable women throughout history and are set to include Amelia Earhart, Frida Kahlo, and Katherine Johnson (of NASA/Hidden Figures fame).
In a recent interview with Glamour, Barbie’s GM, Lisa McKnight, talked about the reasons they wanted to bring dolls like these into the light:
“As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest lineup of role models…you can’t be what you can’t see. Girls have always been able to play out different roles and careers with Barbie, and we are thrilled to shine a light on real-life role models to remind them that they can be anything.”
Mattel hasn’t shared a release date yet, but you can check out the full list of names and faces here.