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Models Hit Runway Carrying Their Own Severed Heads

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When a fashion brand debuts a line at a fashion show, it’s not just a chance to show off new clothes; it’s also an opportunity make a splash. And that’s just what Gucci did on Wednesday at Milan Fashion Week, with a showing that might have been more at home on Game of Thrones: models hitting the runway carrying replicas of their own decapitated heads.

Photo Credit: Getty Images

The collection, from creative director Alessandro Michele, is called “Cyborg,” and it showcases the brand’s Fall/Winter 2018 clothing line. The heads were created by Rome-based special effects company Makinarium. which created them with a 3D printer.

Good to know that head replication technology is so advanced these days!

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The decapitation-themed exhibit wasn’t just for shock value–though it definitely does achieve that. The inspiration for “Cyborg” comes from a 1984 feminist theory from Donna Haraway. (Michele credited Haraway in his show notes.) Haraway’s theory compares modern women to cyborgs from science fiction. Just like a cyborg is a being whose entire self is manufactured, modern women’s identities are created by a combination “Lived experiences, socio-political pressures and ideas from popular fiction.”

Models carrying their own heads is a way to encourage women to practice self-acceptance, by “Looking after their heads and thoughts,” Michele told Reuters.

Photo Credit: Getty Images

While the exhibition did impress some, plenty of people were understandably weirded out by the whole thing.

And while the severed heads got the most attention, the Cyborg exhibition featured plenty of other unusual sights. The exhibit took place in a mock surgical operating theater.

Photo Credit: Reuters

One model showed up with a third eye that was so realistic you might think it’s real. 

Photo Credit: Reuters

Another model wore a full-body red cloak that looks like it came from The Handmaiden’s Tale.

Photo Credit: Reuters

The brand continued its tradition of using corporate logos for inspiration:

Photo Credit: Reuters

Since this was partly a winter collection, there was some unusual cold weather gear.

Photo Credit: Reuters

Maybe Michele thought his “Runway” show was really a “run away” show. That would explain this getup:

Photo Credit: Reuters

There were live reptiles.

Photo Credit: Reuters

This extremely practical hat:

Photo Credit: Reuters

And one very tired dragon.

Photo Credit: Reuters

All of this creativity is nice, and it appears to be paying off. The company expects double-digit growth this year. If that happens, our new favorite fashion accessory could very well be the freshly chopped heads of our enemies.

 

h/t: People, Newsweek, and The Huffington Post